Indian Prime Minister Narendra Modi has recently used social media to express strong opinions against alleged corruption by Congress lawmaker Dhiraj Sahu. He has utilized emojis, colorful language, and references to the popular Netflix series Money Heist to connect with younger voters in India, who make up a significant portion of the voting population. His social media tactics are part of a larger strategy to engage with potential voters ahead of the 2024 parliamentary elections, recognizing the impact of social media on political discourse and voter outreach in South Asia. Other political parties, such as the Congress and Aam Aadmi Party, have also used social media to engage with younger audiences, but it’s noted that the Bharatiya Janata Party (BJP), led by Modi, has a more effective distribution strategy for its social media messaging. This gives them an advantage over the opposition parties in reaching voters at a grassroots level. The use of social media and digital communication has become a significant factor in shaping the political landscape of India, and the BJP’s social media outreach is one of the key elements of its political strategy.
Prime Minister Modi’s Innovative Social Media Strategy: Embracing Emojis, Engaging in Elections, and Highlighting ‘Money Heist’
