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Saturday, November 23, 2024

The Role of AI in Resurrecting Past Leaders for Future Elections

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The use of generative AI technology has made it possible for avatars of deceased political leaders like Muthuvel Karunanidhi and Jayalalithaa to appear in videos and speeches, promoting messages and campaigns for their parties. These AI-generated avatars can help energize party members and add color to election campaigns, but they can also be used to malign political rivals. The use of deep fakes in politics raises questions about propriety and legacy, especially when it comes to avatars of influential figures like C N Annadurai and MGR. The potential for misuse of deep fakes, as demonstrated by the example of deep fake videos targeting political figures like Amitabh Bachchan and Ch Malla Reddy, is a concern for politicians and the Election Commission. The debate around the ethical and legal implications of using AI-generated avatars in politics is ongoing, with some politicians like Shashi Tharoor even engaging with their own avatars in public appearances. The use of deep fakes in politics can be both amusing and worrisome, as it blurs the line between reality and simulation, prompting concerns about the implications for democracy and governance.

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